The city’s culinary and hospitality scene will come alive once again as Food & Hospitality Indonesia (FHI) 2025 returns to Jakarta International Expo (JIEXPO) from 22 to 25 July 2025. Now in its latest edition, the event gathers more than 500 exhibitors from 20 countries, offering professionals, entrepreneurs and enthusiasts a rare opportunity to engage directly with the latest innovations shaping the future of the food and hospitality industry. Held concurrently with Hotelex Indonesia, Finefood Indonesia, and Retail Indonesia, FHI promises an expansive showcase of global trends – from artisanal ingredients and fine foods to advanced kitchen technologies, sustainable packaging, and restaurant innovation. It’s where the business of hospitality meets the art of taste.
This year also marks the second time of epicure Indonesia as an official media partner and exhibitor for the Food & Hospitality Indonesia (FHI), taking part in the show’s main stage programming with a dynamic live panel titled “Beyond the Plate: Why F&B Marketing Matters More Than Ever.” Hosted by epicure’s Deputy Associate Editor Rizki Pradana, the 45-minute session will explore the growing importance of brand storytelling, creative strategy, and emotional resonance in today’s food and beverage industry, with an insight from a seasoned F&B marketing expert, Anne Diana Putri. With a panel of voices ranging from restaurateurs and F&B marketers to chefs, influencers, and content creators, the talk unpacks what drives visibility and impact in an increasingly digital and values-driven marketplace. From the rise of TikTok menus and chef-led branding to regional flavours gaining global traction and collaborations that capture attention, the session promises to deliver practical insights and creative inspiration for those seeking to build brands that last. Get to know more about epicure by heading to Hall D1 – booth number 8240 any time during the exhibition.
Catch the live panel
at the Innovation Spotlight Area – Hall A3
24 July 2025
3:00 PM – 4:00 PM
Registration is now open at foodhospitalityindonesia.com