This September, FURLA takes that leap with the debut of its first-ever FURLA Beach Club at COMO Uma Canggu, Bali, a month-long activation that fuses Italian heritage with island spirit. In today’s world of fashion-meets-lifestyle, it’s no longer enough for luxury brands to exist only in boutiques or glossy campaigns. The most dynamic names are stepping into new territories– cafés, hotels, and beach clubs – where guests can not only wear the brand but live it.
Set along Echo Beach, one of Bali’s most iconic surf breaks, COMO Beach Club has long been a destination where barefoot ease meets refined design. Originally conceived by celebrated Italian designer Paola Navone, the venue already resonates with FURLA’s DNA of contemporary elegance rooted in Italian creativity. Now, for the entire month of September 2025, it becomes the canvas for a bold lifestyle statement: FURLA by the sea.
The takeover reimagines the club in FURLA’s Spring/Summer 2025 palette – lemon yellow, blush pink, sandy neutrals, crisp whites, and dreamy ocean blues. From sun-drenched loungers to evening-ready cabanas, every corner has been designed to be as photogenic as it is inviting, creating a seamless backdrop for both aperitivo hours and golden sunsets.
Food and drink are central to the experience. The kitchen has crafted an exclusive FURLA-inspired menu, weaving together Italian classics and tropical Balinese notes. Guests can expect artisanal pastas, fresh antipasti, and refreshing desserts, all plated with the same sense of joyful sophistication that defines the brand. But the stars of the show are the cocktails: FURLA Fiore, La Dolce Vita and Mule Metropolis.
Beyond dining, the experience extends into fashion and play. The latest FURLA Spring/Summer 2025 collection – from handbags to eyewear and fragrances – will be displayed throughout the beach club, while COMO The Shop offers a chance to take a piece of the activation home, complete with exclusive gifts-with-purchase. Weekends bring a playful twist with the FURLA Popsicle Cart, handing out pastel popsicles to guests who share their visit on Instagram with #FurlaBeachClub.
The official launch on 4 September set the tone with an evening of DJs, live percussion, and a mannequin showcase of FURLA’s newest collections, attended by executives, celebrities, and tastemakers from across the region. But beyond the guest list, the real star is the vision: a beach club where fashion, food, and lifestyle collide in one seamless narrative.
For more information, visit comohotels.com and instagram.com/comoumacanggu