Bali’s discerning spirits enthusiasts have a new name to savour this season as PT Pantja Artha Niaga (PAN) officially announces that Teremana launches in Indonesia – a well-crafted ultra-premium tequila from a Mexican town. The launch on 15 November 2025 marks a significant moment for the country’s spirits market, as Teremana steps onto the archipelago with its ethos of craftsmanship, authenticity, and environmental respect.
Since its release in 2020, Teremana has partnered with Mast-Jägermeister SE, which has served as its exclusive global distributor from day one. In Indonesia, this arrival is built upon a strong foundation that has been built exclusively between PT Pantja Artha Niaga and Mast-Jägermeister for over 14 years, forming the backbone of a partnership that now ushers in one of the world’s most sought-after tequilas.
Founded by Dwayne Johnson, Teremana is produced at Destilería Teremana de Agave, a distillery built exclusively for the brand in collaboration with a Mexican family-owned producer. Every drop reflects a devotion to tradition, community, and the land. Teremana is crafted with a love for great tequila made the right way, in small batches, by hand. Sustainability is a core pillar when it comes to honouring the land it comes from, mainly by utilising local businesses and practices to create a sustainable product.
The official launch at La Brisa, one of Bali’s most recognisable eco-conscious venues, brings these values into a natural alignment. The venue’s reputation for sustainability mirrors Teremana’s own mission to reduce impact on the land and take care of the home where they create it for generations to come. Guests at the unveiling were hosted by Teremana’s Vice President International Gonçalo Faria, who offered an intimate glimpse into the tequila’s heritage, philosophy, and distinctive small-batch approach.
For Indonesia’s rapidly growing tequila market, the arrival of Teremana tequila in Indonesia represents both a response to rising demand and a new benchmark in premium spirits. “We are thrilled about Teremana being here. There are so many demands of tequila in Indonesia now, and we eventually can be the one who offers a real ultra-premium tequila with a real sustainability value behind it,” said Stanislav Ponomarev, Country Manager of Jägermeister & Teremana Indonesia. “We believe that Teremana will have an exciting journey in Indonesia.”
That excitement is shared across the partnership. PT Pantja Artha Niaga’s Brand Manager Randy Soerja Djanegara added, “It’s finally happening through the solid cooperation and visionary between PT Pantja Artha Niaga and Mast-Jägermeister that has been going for quite a while. Teremana represents real values of authenticity, togetherness of people and a commitment to preserves the earth. We truly want to celebrate this achievement.”
True to its meaning – Teremana means spirit of the earth – the brand has chosen to mark its Indonesia launch with a tangible act of environmental stewardship. In collaboration with Sungai Watch. Fifty percent of launch-day sales will support Sungai Watch’s efforts to intercept plastic waste before it reaches the ocean, and to clean rivers throughout Bali and Java. This partnership reinforces Teremana’s belief that care for the land should extend far beyond the fields where its agave grows.
Crafted with intention, rooted in community, and guided by purpose, Teremana tequila enters Indonesia not just as another premium spirit, but as a tequila with a conscience – one that honours its origin while embracing its new island home.
For more information, visit teremana.com or teremana.