Why Belgian potato products are taking the global food industry by storm
The foodservice market today is a highly competitive one, and sourcing the right ingredients can make all the difference. That’s why businesses across the globe are turning to Belgium — the world’s largest exporter of frozen potato products — for a trusted, high-quality supply of processed potatoes.
Despite its small geographic footprint, Belgium punches far above its weight in the global processed potato market. In 2023 alone, Belgium exported 3.5 million tonnes of processed potato products to markets worldwide, nearly half of which went beyond Europe.
This is thanks to the country’s deep-rooted tradition of potato farming and processing, especially in the Flanders region where the soil and climate provide ideal growing conditions, and agricultural expertise has been handed down through the generations. The results? Potatoes that are superior in taste, texture, and shelf life, making them much sought after by food professionals who are looking for dependable ingredients at scale.
More Than Just Fries
Belgium is, of course, renowned for its fries, so much so that frietkot (snack kiosk) culture has been recognised as an intangible cultural heritage and is an essential part of the Belgian national identity.
In addition to fries, Belgian processors have diversified their product range to cater to various market segments, be it mashed potatoes and potato flakes for institutional catering, croquettes and hash browns for hotels and restaurants, or crisps and wedges for retail and quick service sectors. This variety allows food businesses to streamline sourcing while tapping into a flexible product portfolio that meets both high-volume needs and niche demands.
Personalisation and Sustainability
The Belgian potato industry is largely driven by family-owned businesses that have evolved into global players, and they understand what the industry values the most: quality assurance, scalability, and efficiency.
As such, they offer the best of both worlds — the agility and personalisation of a small business, with the scale and reliability of a major exporter. Whether it’s custom cuts, tailored specs, or flexible logistics, Belgian partners are known for going the extra mile. Meanwhile, advanced production facilities are equipped with cutting-edge processing technologies that ensure uniformity and precise control over every stage of production.
With sustainability now key in the food industry, Belgian suppliers have also invested heavily in eco-friendly practices, including minimising food and water waste during processing and adopting sustainable farming practices aligned with EU environmental goals. One example is the WatchItGrow project, a web-based application that manages data of production parcels via satellites or drones, which allows crops to be monitored closely for higher yields.
A Strategic Edge
Belgian frozen fries and other processed potato products meet the strictest EU and international quality standards. From sorting and uniformity to phytosanitary checks and residue monitoring, every batch is produced under the close supervision of the Belgian Federal Agency for the Safety of the Food Chain (FASFC).
Traceability and food safety are reinforced through guidelines like the Vegaplan Standard, which guarantees that products with a Vegaplan certificate are compliant with European Integrated Pest Management legislation and sustainability criteria.
These initiatives are also supported by robust logistics networks, making Belgian processed potatoes a smart and trusted choice for distributors, importers, and wholesalers seeking to maintain product continuity and meet growing consumer demand. The industry’s commitment to excellence is further supported by co-financing from the European Union for a promotion campaign in Asia, reflecting confidence in Belgium’s role as a global leader in processed potato exports.
For importers, distributors, and foodservice operators across Asia, Belgian processed potatoes offer a compelling proposition. Because when it comes to processed potatoes, Belgium delivers big—on performance, quality, and partnership.
Learn more at https://www.flanderspotatoproducts.com/en/belgian-potato-products-eu/asia