The Apurva Kempinski Bali Launched Powerful Indonesia: Bhinneka Tunggal Ika Campaign

Dimas Ponco


The Apurva Kempinski Bali unveiled 'Powerful Indonesia: Bhinneka Tunggal Ika' campaign while celebrating five years of exceptional hospitality.

This palatial Nusa Dua resort is in its own league regarding its legacy. Since the inception of the Powerful Indonesia signature campaign, The Apurva Kempinski Bali has kept the ball rolling with a curation of programmes that celebrate the cultural tapestry of Indonesia. This year, the torch burns brighter with ‘Powerful Indonesia: Bhinneka Tunggal Ika’ being launched to continue the resort’s annual campaign while celebrating its fifth anniversary on 1 February 2024.

apurva kempinski bali powerful indonesia campaign
The unveiling of the ‘Powerful Indonesia: Bhinneka Tunggal Ika’ campaign

“This year marks a significant milestone for The Apurva Kempinski Bali as it celebrates its successful five years of welcoming guests to a beachfront sanctuary with unique guest experiences that highlight Indonesia. As we are entering the next phase of growth, we are genuinely excited to continue the celebration of Indonesia, paying tribute to the powerful nation that holds strong as one regardless of their differences,” stated general manager Vincent Guironnet.

Derived from the wisdom of Bhinneka Tunggal Ika, or unity in diversity, the celebration at the resort involved an assembly of talented artists and performers with special needs, expressing the resort’s profound devotion to inclusivity and diversity. The short movie ‘Powerful Indonesia: Bhinneka Tunggal Ika’ was played and followed by a grand performance of dancers that illustrated the vibrant scene of Indonesia’s culture.

apurva kempinski bali powerful indonesia campaign, The Apurva Kempinski Bali Launched Powerful Indonesia: Bhinneka Tunggal Ika Campaign
Her inspiring story makes Putri Ariani a powerful representation of ‘Bhinneka Tunggal Ika’

Culminating the grand yet compassionate celebration was the Indonesian young musical prodigy Putri Ariani, whose talent has garnered global acclaim. Putri Ariani filled Pendopo Lobby with her angelic vocals, leaving the guests in awe of her talent and her spirit to own the spotlight despite the challenges she must face, making her the perfect figure to represent ‘Powerful Indonesia: Bhinneka Tunggal Ika.’

Having excelled in showcasing Indonesia’s unique culture, cuisine, biodiversity, art, and sustainability through last year’s programmes, the resort is determined to match or even surpass its legacy through this year’s programmes, embodying sustainability, craftsmanship, and equality. 

apurva kempinski bali powerful indonesia campaign, The Apurva Kempinski Bali Launched Powerful Indonesia: Bhinneka Tunggal Ika Campaign
Guests were treated to a captivating display of traditional performances, celebrating Indonesia’s rich cultural heritage

The devotion to sustainability will be continued through the resort’s effort to promote agriculture, amenities and activities that boast Indonesia’s uniqueness to preserve the culture. Local communities are also involved so that their produce can be utilised at the resort, encouraging the local economy.

The stage is set for guests to enjoy exciting collaborations that present time-honoured craftsmanship from every corner of the archipelago throughout the year at the resort. While behind the scenes, The Apurva Kempinski Bali fosters a welcoming environment that promotes inclusivity and equal opportunity for talents to shed light on their artistry, as part of the honoured values from the Powerful Indonesia campaign.

Learn more about The Apurva Kempinski Bali’s ‘Powerful Indonesia’ campaign here





Download and read this month's digital issues